One of the recurring ideas circulating in the business community in the region is the return to customer satisfaction. Ashraf reiterated this when he talked about the reasons for setting up his own company in 2007. “One of my main motives for forming this company was because I recognised that the industry here was very restrictive – there was no flexibility with other design companies and for me the quality of work was not personal – no one was willing to go that extra bit. With Xpanse I wanted to give it the personal attention with an ambition to concentrate more on the quality of my work and the satisfaction of clients.